PUBLICATIONS

Why Do You Write or Sing Songs About Love?

I have been told that love songs are most common for love is what most people can relate to. As a musician myself, I would say that songs are naturally inspired by the experiences of the writer rather than that of the audience. This fact by itself draws a differentiating line between the experience of …

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What did I Like About the Film: Inside Out?

The reasoning in my choice to watch it in the first place was my conviction in an ideology that everything we experience has got its foundation from our thoughts and mind. I liked how well-focused the idea was, enough to provide a clear title that expressed the film perfectly. In addition to the clarity, it …

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Fake News/ Makeup Industry is Getting Desperate as “Rock That Pimple” Movement Spreads

Photo by Anderson Guerra from Pexels The makeup industry is getting desperate as world-famous brands are undergoing process of closing most of their shops after significant drops in profit. The issue started to arise after the release of the song “Beautiful” by Christina Aguilera which convinced its listeners into believing they were Beautiful. Soon after …

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Selling 101: Customer Experience Determines Results

Photo by Alex Kremer from Pexels There has formed a contemporary tradition among people to go into malls and shops to buy what they need. They do not go there to be entertained. As a matter of fact, many even name it a time-consuming and disruptive experience. I must confess, I happen to be one of them. …

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Experience – “Go Blind, We Couldn’t Care Less”

Image from pexels.com by Siva Adithya Misunderstood Discomfort Few years ago while standing behind my table and having small chats with neighboring sellers, I heard quite few of them say that they did not like selling at shopping malls. For the question “Why?”, I got a response that it was because of too bright lights. …

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SELLING 101 – Let Them Hear Who are Hearing

Image by Bruce Mars https://www.pexels.com/@olly There is a common expectation for sellers to be disturbing, wasting our time or only wanting money from us. Sometimes it is even expected that they do not speak the truth, that words are being said only for getting a sale. There have been situations where someone comes towards me …

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SELLING 101 – Selling is Skillful Informing

“Sell me this pen” I have heard many people say that a good seller is someone who manages to sell Anything to the person standing in front of them. A famous task from many sales workshops: “Sell me this pen”. Obviously it is possible to convince people into buying whatever it is that you are …

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Hidden Potential

Many people I have met have been convinced that it is wise to hire or share investment funds for people who already have a significant success-portfolio to show. Based on significant amount of materialistic proof they make calculations, plans, offer positions and make high impact decisions. Within such ideology, people tend to criticize and make …

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“No Water for You!”

The photo depicts a genius solution for a world-wide problem that has caused much distress and confusion among customers. The Complex Reality In various popular events, the organizer of the event has come and said: “I am sorry, you can not sell this water”, sometimes “You have drinks? I am sorry, you can not sell …

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Politic Party vs. Fiji Water Girl

While Estonian magazines and newspapers were filled with articles about a gone-wrong advertisement of an election campaign, on the other side of our planet a young girl was making history with unplanned marketing success. What happened? An advertisement campaign by a political party who is taking part of the current year’s elections, got people to …

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